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Organic Free Section Top Placement and Local Business Maps Top Placement

• Knowledge of Social Media Practices. Facebook & Youtube
• Understanding of ranking factors
• Submit domain names to Search Portals & Social Media
• Google adwords certified
• Expert knowledge of google business solutions and analytics
• local business maps top placement and optimization
• Formatting XHTML for email and advertising display ads

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SEM is the wider discipline that incorporates SEO. SEM includes both paid Search results (Adwords) and organic search results (SEO). SEM uses Adwords, pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect changing usage. In some contexts the term SEM is used exclusively to mean Pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as Search Engine Optimization and Search Re targeting.

Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

Major SEM Tools. There are four categories of tools to help you optimize websites

1. Keyword research and analysis: (a) Make sure the site can be indexed in the search engines; (b) find the most relevant and popular key terms and phrases for the site and its products; and (c) use those key phrases on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: show how much presence a website has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). Most search engines include some form of link popularity in their ranking algorithms.

3. Back end tools (including Web analytic tools and HTML validators): Web analytic tools can help you to understand what is happening to your website and measure your website's success. They range from simple traffic counters to tools that work with log file sand to more sophisticated tools that are based on page tagging.

4. Who Is tools: show you who owns and operates various webites, can provide valuable information relating to copyright and trademark issues.

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Search Engine Top Placement, Google Certified, Social Media Expert, Facebook Business Page Design and Management, Custom Web Design, Template Design and Support, Search Engine Optimization, Local Maps Optimization, Social Media, Graphics and Print Media Design. GoDaddy.com, All Data Sites, ProCarCareZone.com, Yellow pages Web Design Support. I-Phone & Android Compliant Design. HTML/Script Top Level Coding

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